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Tyler, The Creator hurtled into the pop-culture consciousness as the central rapper of hip-hop collective Odd Future in the early 2010s, whipping crowds into a frenzy at the group’s notorious live shows. Since, he has released five solo records, most recently Igor in 2019, which went straight to the top of the Billboard chart and won him a Grammy. For that, the rapper cultivated a blonde-wig wearing alter-ego with a penchant for pastel-coloured suiting – also named Igor – which certified his ability to meld rap music with unconventional style in a manner not seen since the heyday of Kanye West.
Of that style, the musician has long been fond of a pastel colour palette (and colour in general), of preppy collegiate sportswear (rugby shirts, varsity pullovers, caps and the like) of Converse one-stars, bucket hats, patterned golf shirts (his own fashion label is called Golf Wang), skate pants, slogan tees, pulled-up sport socks. He’s dyed his hair into psychedelic leopard spots and made a convincing case for dungarees; on the red carpet for this year’s Grammy Awards, he dressed up as a pink-clad bellboy. His style is big, brash and unexpectedly agenda-setting – if Tyler’s worn something, chances are you’ll probably be wearing it six months down the line.
The musician’s less hyperactive stylings are good inspiration for lazy warm-weather dressing – Tyler is, after all, a native of California, growing up in Ladera Heights, Los Angeles, and has that grown-up-in-the-sun Golden State style. Think: baggy baseball jerseys and Dickies shorts, worn-in skate shoes and Hunter S. Thompson-style Hawaiian shirts, which all segue to a pretty foolproof vacation wardrobe, wherever in the world you end up (though, just as a warning, you probably won’t end up pulling it off quite as well as he).
“I live in my own head,
it all makes sense to me”
– Tyler, The Creator