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With over 50 years combined experience in the fashion industry, we – Adam Shapiro, Dan May and Gautam Rajani – founded SMR Days on a simple premise: to provide an effortless wardrobe for men, made for laid-back days, home or away.
Ultimately, it was about creating the clothes that we wanted to wear, wherever in the world we might find ourselves. As we introduce our first collection, we pick just some of the pieces we’ll be wearing all season – and beyond. We hope that you love them as much as we do.
“I love the pattern of this silk shirt and matching shorts – it comes from a traditional Indian tie-dye technique called bandhani. I chose this because I really like the idea of ‘summer black’ for warm evenings and times when I want to dress up a little – even if for now that’s just for pretending to socialise at home!”
Co-founder and Chief Marketing Officer, SMR Days
“Our ecru workwear jacket and straight-leg trousers were made to be the perfect match – I love the ease of the relaxed suit they create together. The soft cotton herringbone that we used a lot in this collection has a comfort that makes it perfect for travel, and the light ecru colour always gives me a lift if I’m heading out.”
Co-Founder and Creative Director, SMR Days
“The handwoven cotton of this oversized tunic shirt and matching drawstring trousers is incredibly soft, which makes it perfect for lazy afternoons at home, or warm evenings by the beach. And, although they look great together, the soft blue and white fabric is super versatile – they will go with almost everything already in your wardrobe.”
Co-Founder and Chief Executive Officer, SMR Days