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About Us
Effortless menswear for long days in the sun
Founded in 2020 by industry veterans Adam Shapiro, Dan May and Gautam Rajani, SMR Days is built on a simple premise: to provide an effortless wardrobe for men, made for laid-back days, home or away.
A new menswear brand for relaxed dressing
A sense of ease is central to each of SMR Days’ collections. Warm-weather mainstays are elevated: laid-back shirts and shorts, relaxed suiting, lightweight jackets and beautiful trousers are the foundations of the brand, reinterpreted with newfound elegance. Fabrics are tactile; details unexpected. Artisanal techniques, inspired by the founders’ global travels – from Indian bandhani tie-dye and kantha embroidery to traditional block printing – conjure a nomadic lifestyle.
Made to transcend the typical resortwear offering, SMR Days’ collections are equally well-suited to laid-back days home. Soft cotton tunic shirts, drawstring silk trousers, and relaxed pleated shorts are designed to be your next stay-at-home – and work-from-home – essentials.
An element of craft
From the very beginning, India – the home country of one of our three founders, Gautam – has been a guiding inspiration to SMR Days. Working with producers in the country, we celebrate the versatility of Indian craft, using centuries-old techniques in a contemporary context. These span bandhani dyeing, ikat weaving, block printing, and intricate hand and crewel embroidery, each of which is undertaken by skilled craftspeople in practices which have been passed through generations.
We are committed to working with these communities to keep these techniques alive and for skills to be passed on to a younger generation. We are also committed to making sure these factories and producers are working ethically: all our factories are certified and provide equal pay, a guarantee of no child labour and safe and nurturing working conditions for all employees. The fabrics we use are sustainably minded and always natural: from cotton and silk to bamboo flax, coconut and wood buttons.
A platform for stories of travel
Alongside the collection, SMRDays.com is a unique platform for stories of travel, told by distinguished figures from the worlds of fashion, art, design and beyond. They tell us the destinations – from cosmopolitan cities to the world’s remotest reaches – that inspire them the most, and what to do (and wear) once you are there.
Also on SMRDays.com is SMR Postcards, a curated gallery of photographs by the world’s best image-makers to send on as digital postcards to loved ones. Designed to inspire and transport, each photograph celebrates summer days across the globe, from Mongolia to Marseille. 