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Founded in 2020 by industry veterans Adam Shapiro, Dan May and Gautam Rajani, SMR Days is built on a simple premise: to provide a complete holiday wardrobe for men, evoking long summer days spent in far-off locales.
A new menswear brand for easy summer dressing
A sense of ease is central to each of SMR Days’ collections. Holiday mainstays are elevated: laid-back shirts and shorts, relaxed suiting, lightweight jackets and beautiful trousers are the foundations of the brand, reinterpreted with newfound elegance. Fabrics are tactile; details unexpected. Artisanal techniques, learned from travel – from Indian bandhani tie-dye and kantha embroidery to traditional block printing – conjure a nomadic lifestyle.
Made to transcend the usual beachside attire, SMR Days’ collections are equally well-suited to everyday life at home. Each piece is designed to be relaxed enough to be worn for lunch on the beach, but refined enough for summer in the city.
Arriving this October
After recent events – and plenty of thought – we have made the decision to push back the launch of SMR Days until autumn. Our first collection arrives on our own website and in stockists worldwide this October, just when we’ll all be craving some winter sunshine. Because, as our motto has gone from the beginning: it’s always summer somewhere. And we don’t want you to stop dreaming of it.
A journal on the joys of summer
But we aren’t going anywhere – at SMRDays.com we will continue to provide a unique platform for stories of travel, told by distinguished figures from the worlds of fashion, art, design and beyond. They tell us the destinations – from cosmopolitan cities to the world’s remotest reaches – that inspire them the most, and what to do (and wear) once you are there.